Deliverables: Web copy, brochure, SEO, social media, magazine adverts

Boråstapter is Scandinavia’s best-selling wallpaper brand. As well as being the market leader domestically, the premium wallpaper brand has a burgeoning popularity in international markets.

I have written for the last 30+ wallpaper collections released by Boråstapeter.

From appealing descriptions of individual patterns and the collection as whole, to SEO-friendly and clickable content for SERPS.

Each collection also includes announcements on Facebook, Instagram and a newsletter. I also copy edit the English press releases.

Over the years, less typical work has included copy editing the brand guidelines and writing ad copy for online and offline publications.