Dentsply Sirona
Agency: Wardt Communications
Deliverables: Website, Social Media, Sales tools, eLearning, Events
Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies. Their mission is to empower dental professionals to provide better, safer, and faster dental care.
I’ve regularly written for Dentsply since 2018. All kinds of work, as the random selection below shows:
Launching a new implant brand
With the launch of a third implant with an EV connection, we created a new implant brand: EV Implant Family. We worked on everything from the communication concept to internal training and customer communications.
With a common EV implant connection, originating from the original Astra Tech Implant Systm, all implants in the family could connect to the same restoration, use the same tools and digital workflows. It gave dentists unprecedented flexibility to choose the right implant for the case and patient – and yet work exactly the same way. (Image: page one of sales brochure)
Pages 2–3 of sales brochure
Back page of sales brochure
Google display ad
Google display ad
Display content for two pillars, either side of an important information board at the event entrance.
Google display ad
Content for events included films, roll-ups and text for walls.
EV Implant Family website landing page
EV Implant Family LinkedIn post
Speaking directly to patients
Now we move to a B2C2B campaign called “Insulate your practice”. Dentsply Sirona provided marketing assets and education opportunities to their customers to help them maintain a flow of patients during challenging times, like an economic recession.
This “Cows are designed to chew all day” communication was produced for social media, screens in the clinic and post cards. Helpful advice for dentists to share with their patients, in a fun way.
This poster was also reproduced for multiple channels. It was inspired by the insight that, despite other healthcare sectors performing well during recessions, the oral healthcare sector always suffers. People seem to underestimate the importance of oral health, we aimed to inform them otherwise.