Educate, entertain – always engage.

I’m always learning more about the art of communication.

As well as marketing and advertising copy, I write and direct immersive theatre. I’d do it for the fun alone. But it also develops my storytelling and craft of user experiences.

Behavioural economics is another source of inspiration. It’s amazing how irrational we can be! And the psychology behind decision-making is well worth knowing when trying to convert an audience.

Together, theatre and behavioural economics improve me as copywriter. Strengthening my ability to write with:

• Empathy to gain trust and attention.

• Storytelling for frictionless, memorable copy.

• Value, whether knowledge or a smile, it’s gotta be worthwhile.

Experience writing for:

• Websites

• Film

• SEO

• Social Media

• Brochures & Posters

• Press Releases

• Events

• Branding

• UX

• Immersive Experiences & Games