Agency: Sandberg Trygg

Deliverables: Email campaign

Volvo Trucks required customer “issue driven” content to drive interactions with trucks drivers and fleet owners.

Aligning the benefits of the new VNL Truck with the needs of our audience, we created a successful email campaign.

An impressive 59% of the audience watched the teaser film we emailed and 40% clicked thru to watch the full film.

This success was based on short messaging and a clear CTA. We made it easy for the user.

On the landing page, we maintained the approach of prioritising content and keeping it short.

Compared to inbound social and search, our nurture emails produced significantly better interactions:

• Find dealer (3% vs 0.7%)

• Dealer contact (2% vs 0.17%)

• Subscribe (4% vs X)

• Clicks to corp. site (15% vs 3.2%)